There are still some universal truths that marketing departments can use to make sure their voice isn’t lost in the void.

You don’t need to be a big brand to be memorable. You don’t need a big budget to be memorable. You just need to have the right content to be memorable.

This article is in a presentation format and is a follow-on from my previous article ‘Make your copywriting memorable with the number three’.

Good points to know about writing

• Write content that’s easy to read (primary language set, concise, clear, distinct)
• Smarter content doesn’t mean more content
• Most people have a common vocabulary of around 15,000…

It was recently announced that people now engage with video more than any other form of content.

Besides being a quick and easy way to engage with your target audience, video also helps with things like SEO; businesses can introduce themselves to new prospects just by providing the type of content consumers are searching for.

Video marketing is currently seen as the ‘cutting-edge’ form of content marketing. In a world where consumers tend to have an on-the-go lifestyle, video gives them the flexibility to engage with the content they want to see when they want to see it.

It really all comes down to grabbing attention. It’s quite staggering that by using video in your content, audiences are ten times more likely to engage with that content piece (like, comment, share, embed etc.). …

John Lewis has done something that few advertisers manage to do — they’ve created a tradition that pulls at the heartstrings of consumers.

For those of you who don’t know, John Lewis & Partners is a chain of high-end department stores, operating throughout the UK.

Since 2007, the company has created a benchmark in advertorial campaigns during the festive season. Their adverts use a mini-feature film formula. You can view a selection of their Christmas TV ads and read more about their style here.

John Lewis has done something that few advertisers manage to do — they’ve created a tradition that pulls at the heartstrings of consumers. Typically, we find ourselves skipping past the adverts, but the John Lewis Christmas ad is the one we’ll keep watching for. Each year, as the festivities subtly start, we find ourselves waiting for the John Lewis advert to hit our screens. …

When you’re posting to social media, sending emails, or creating blogs — are you thinking about who you’re communicating with?

Your audience gets a little bit of insight into your brand with every piece of content you share and will determine your value based on this insight; this is part of your brand persona.

As the digital age of marketing evolves, it’s becoming increasingly vital to business survival to have a strong content marketing strategy.

Gone are the days of traditional marketing where marketers would throw advertisements in the face of their audience, whether they wanted it or not. Nowadays, users respond much more positively to useful content that educates them on your products and services.

When you generate captivating content that engages your audience, you can showcase how your products and services can effectively solve their pain points. This leads to increased conversions, improved brand awareness, boosted revenue, and increased user trust.

Sound interesting? I’ve put together the ways that your business can implement content marketing tactics and strategies to connect with your audience. Be sure to check out the full series, which will…

A scope of work document is a vital part of every project. It will help the team and stakeholders align on the boundaries of the project before it begins.

In this article, we’ll define:

• Project goals
• Requirements
• Major deliverables
• Key milestones
• Assumptions
• Project management

Client goals

Every project has goals. This is where we define them. These details are critical to the document because there will be times when the stakeholder (and sometimes the team) requests to creep in and put our timeline and budget at risk. But we can push those risks away if change requests don’t meet the documented business case. …

With things like automation, knowledge bases, and wearable devices, organisations are discovering new ways to streamline processes.

In a world that’s moving quickly, we’re finding more technologies that are forever changing the way we work and function. With things like automation, knowledge bases, and wearable devices, organizations are discovering new ways to streamline processes.

However, successful transition to a more streamlined process depends on an organization’s ability to embrace change. There are steps management and leadership can take to welcome these changes into their organization, without negatively impacting workforce morale. Here are three ways to lead in change management.

Number one: Communicate

It’s important for management and leadership to encourage their employees to embrace organizational change. With open, direct communications, management can encourage their teams to adopt new techniques. …

Travel and vacations are starting to feel like distant memories. But, fear not, you might find what you’re looking for not too far away.

This was originally written for DMC Collective before the coronavirus pandemic. Check the legalities for travel in your area before planning your next adventure.

Contents

1. Scotland: Edinburgh, Highlands, and beaches
2. Bangkok
3. Berlin
4. Geneva
5. Kuala Lumpur
6. Melbourne
7. Singapore
8. South of France: The French Riviera

1. Scotland: Edinburgh, Highlands, and beaches

Scotland plays host to some of the world’s most stunning landscapes. With mythical attributes, legend, and history, you’re sure to find something magical. …